Events project management Essay Example | Topics and Well Written Essays - 2500 words

Events project management - Essay Example This event is regarded as the largest fund-raising event pertaining to the women only in the UK. It incorporates entirely a series of the 5k along with 10k events that are assisting the program to raise fund for the cancer patients. The popularity of the event i.e. ‘Race for Life’ can be determined by taking into consideration the increased number of participants since its start up in the years 1994. The event essentially includes within it the activities such as walking, running and jogging related to 5k and 10k. Apart from this, the funds being collected from the event are distributed and utilised with respect to cancer treatment (Cancer Research UK, 2014). This report intends to provide an outline of project management planning regarding the development of the prevailing event i.e. ‘Race for Life’. In this regard, the report will provide a strategic plan for involving males and older people within the future events under the domain of Race For Life. The event project management plan will delineate the prevailing opportunities and risks, marketing plan, budget and project plan related to the scheduled event as well. In accordance with the present aim of the organisation, it is ascertained as beating cancer comprehensively. The prime objective behind organising the event is that sooner the funds are raised the earlier will be the aim fulfilled. The aim of strategic planning for the development of the event i.e. ‘Race for Life’ is to involve males and older people. This will further enable to create awareness about the criticality of the disease along with facilitating to spread the event. On further note, this new development will help the event to raise accelerated fund in a shorter time. As observed that the event utilises its funds in the cancer treatment pertaining to all the races, therefore involving the youth and older individuals will prove beneficial for its