TO WHAT EXTENT HAS TESCO DELIVERED IN ITS CORPORATE SOCIAL Essay

TO WHAT EXTENT HAS TESCO DELIVERED IN ITS CORPORATE SOCIAL RESPONSIBILTY FOCUSING ON THE ENVIRONMENTAL DIMENSION - Essay Example The government of developed economies like United Kingdom is working on produces legislations and different policies to safeguard the nature and environment from harmful practices of the different industries. To this end, the paper divulges to research the significance of protecting the natural environment in the light of Tesco’s corporate social responsibility dimension. 2.1 Background into CSR The social responsibility of a corporate firm is increasingly being tied up with factors to safeguard the natural environment. In this regard, Hay, Stavins, & Vietor (2005) observe that the corporate norms of responsibility towards the society must be extended to encompass the natural environment. However, several debates take place for some experts do not feel the importance to extend the social responsibility concept of business to embrace environmental factors. Hay, Stavins, & Vietor (2005) state that the natural environment must be incorporated as another stakeholder for the busine ss like suppliers and government. The responsibility of the business in protecting the natural environment of the geographic region has a strong ethical standing. Business firms are expected to

Accounting Information Systems Essay Example for Free

Accounting Information Systems Essay Every Company or Business has different Information Systems that the use to run the Company. There are various types of information systems employed by payroll, accounts payable, accounts receivable, and accounting? Types of Information systems that are employed by payroll, accounts receivable, and accounts payable are Paychex, UltiPro Payroll Software, ADP Payroll services, Intuitive Payroll Systems, and QuickBooks Payroll. Various types of Accounting Software is Microsoft Excel Spreadsheet, Intuit Quicken, Sage 50, and QuickBooks. Paychex Inc. s a payroll and human resource service company which serves approximately 572,000 businesses in the US. The company provides services including Payroll Services, Time and Labor Management, HR Administration Compliance, 401(k) Employee Benefits, Group Health Insurance, and Paychex HR Solutions. UltiPro by â€Å"Ultimate Software† is a comprehensive payroll, HR and talent management system that is delivered on-demand as Software-as-a-Service in the cloud, giving organizations a highly accessible solution for human capital management (HCM). See more: Distinguish between problem-focused coping and emotion-focused coping Essay QuickBooks payroll is used for payroll, calculating taxes, and filing and paying taxes. You can also switch to running QuickBooks payroll manually. Manual payroll requires you to calculate, file and pay your own taxes. Excel is an electronic spreadsheet program that can be used for storing, organizing and manipulating data. Other operations that excel can be used for includes: graphing or charting data to assist users in identifying data trends and sorting and filtering data to find specific information. QuickBooks is accounting software developed and marketed by Intuit. Sage 50 is an accounting software. With sage 50 you can manage cash flow, custom payments, and collections. You can gain insight with custom reporting for budgeting, cash flow management, and benchmarking. Also Track inventory, plan purchases, or expand service offerings and Reduce errors and deter fraud with screen-level security and a clear audit trail. Riordan Manufacturing is a global plastics manufacturer. The company is owned by Riordan Industries, which is a Fortune 1000 enterprise with revenues in excess of $1 billion. The products that they produce is plastic beverage containers. The containers are produced in Albany, Georgia, the custom plastic parts produced at its plant in Pontiac, Michigan, and plastic fan parts produced at its facilities in Hangzhou, China. They employ 550 persons with projected yearly earnings of $46 million. Riordan Manufacturing’s mission is to focus its industry leaders in using polymer materials to provide solutions to our customer’s challenges. Riordan is a privately held company. The Chief Operating Officer (COO) is Hugh McCauley and the Chief Financial Officer (CFO) is Dale Edgel. Individuals in a business usually do not work alone all the time, but instead in teams, committees, departments, and other types of workgroups. Riordan Manufacturing is one of them. The hardware that Riordan Manufacturing used within the organization to support information systems is Management information systems, internal control system, and Enterprise Resource Planning (ERP) System. The hardware this used is very sufficient. Todays ERP systems can cover a wide range of functions and integrate these functions into one unified database. ERP is a way to integrate the data and processes of an organization into a single system. Other hardware that is used to support the information systems is a monitor, processor, printer, and keyboard. They all work together to accept, process, show data and information. The types of software applications that is utilized to support the information systems is Windows NT 4. 0. Windows XP would better meet the needs of Riordan Manufacturing. Windows is very much a compatible software and it is easy to use and user friendly. Payroll, accounts payable, accounts receivables, and accounting information systems interact with one another. They all do this by storing and maintain information relating to business or financial transactions. Accounting software packages usually consist of several different modules based on the traditional manual accounting process. Modules include general accounting, fixed assets, accounts payable, accounts receivable, payroll. The accounting information system is divided into following sub-systems. The sub-systems include but not limited to payroll, accounts payable, and accounts receivable. The integration of the sub-systems leads to greater accuracy and higher speed with inputting and maintaining information. With that being said all four interact effectively. I would make some viable recommendations or uggestions to management to make the organization more efficient. Some recommendations or suggestions that I can make is making everything mobile. They can take advantage of mobile devices and mobile workforces to get information spread quicker. They can make the business more social. They can do this by integrating social technologies and using social networks to advertise the business. Riordan can do away with paper record keeping and use technology to record information. They also can elaborate more on the hardware and software that they utilize to support their information systems. It was very difficult to find certain about the company. Riordan Manufacturing can make public information easier to find and more readily available to whomever needs to view it. Other areas of business of improvement that I would make is sharing resources, software applications that are installed on servers, and managing resources better. In all business can always use room for improvement because things changes and there is always a continuous growth when it comes to new advances in technology. Change is never a bad thing. With making the organization more efficient allows things to be a lot easier and run more smoothly.

Career Report - Pharmacist and Physician Essay -- Job Working Research

Career Report - Pharmacist and Physician Over the past few weeks I have been researching my interests, values, and goals. Throughout this research a lot of things that were already evident to me, were proven for a fact. My interests included researching different aspects of science and data analysis. Analysis has always been a big part of my life because I analyze everything. My values have been proven to be centered toward helping people and being around people. These interests and values are almost equivalent with what my goals in life have been over the past years. For the past few years I have wanted to become some type of pharmacist or physician. In this paper, I have researched what being a pharmacist and physician involves. Pharmacists have a very tedious job because it requires a lot of attention to detail. Pharmacists dispense drugs and provide information to the patients about medication. Not only do they provide information to patients about side effects, but also they inform physicians of the ever-changing selection of drugs and dosage. Weighing, measuring, mixing drugs, finding the identity and purity, and strength of medications is also an important part of the job. Pharmacists must be sure not to dispense drugs that will have a negative reaction to the other medications that the patient may already be taking. Pharmacists work in clean, well-lighted, and well-ventilated areas. They work with dangerous materials and sterile pharmaceutical products, which require them to wear gloves and masks. Many full time, salaried pharmacists work at least about forty hours per week. Community pharmacists research and dispense information and help for diabetes, asthma, smoking cessation, and high blood press ure.... ...ed throughout this paper that a career as either a pharmacist or physician would be perfect careers for me, due to the fact that they are equivalent with my interests, values and goals in life are. There is a lot of hard work involved in these professions, but my love for helping people would carry me through the stresses involved in the schooling and work required of a physician or pharmacist. Bibliography: ?Miniscript #178-Pysician.?Michigan Occupational Information System. n.d. 7 Oct 1999. ?Pharmacist.? Career Guidance System. CD-ROM. Coin Educational Products, 1999. ?Pharmacists.? Collegeboard Online. n.d. 6 Oct 1999. ?Pharmacists.? Occupational Outlook Handbook. Ed. Theresa Cosca. 24 Feb 1999. 6 Oct 1999./ ?Physicians.? Career Guidance System. CD-ROM. Coin Educational Products, 1999. ?Physicians.? Collegeboard Online. n.d. 6 Oct 1999.

History Of Robotics :: Essays Papers

History Of Robotics Vision: What will robots hold for us in the future? Objective: Learn about the history of robotics Goal: Inform my readers about the history of robotics Task: Researching the history of robotics and reporting on this topic. There’s no precise definition, but by general agreement, a robot is a programmable machine that imitates the actions or appearance of an intelligent creature–usually a human. To qualify as a robot, a machine has to be able to get information from its surroundings and do something physical–such as move or manipulate objects. The word robot comes from the Czech word robota, which means drudgery or slave-like labor. the word was first used to describe fabricated workers in a fictional 1920s play by Czech author Karel Capek called Rossum’s Universal Robots. During the play, a scientist invents robots to help people by performing simple, repetitive tasks. However, once the robots are used to fight wars, they turn on their human owners and take over the world. If you think robots are mainly the thing you see in space movies, think again. Right now, all over the world, robots are on the move doing various tasks. They are painting cars at Ford plants, assembling Milano cookies for Pepperidge Farms, walking into live volcanoes, driving trains in Paris , and defusing bombs in Northern Ireland . As they grow tougher, nimbler, and smarter, today’s robots are doing more and more things humans can’t do, or in many cases, wouldn't want to do anyway. Robots have been around for less than fifty years, but the idea of metal creations that do our bidding is much older. The ancient Greek poet Homer described maidens of gold, mechanical helpers built by Hephaistos, the Greek god of metal smiths. The golems of medieval Jewish legend were robot-like servants made of clay, brought to life by a spoken charm. In 1495, Leonardo da Vinci drew plans for a mechanical man. However, real robots wouldn’t become possible until the 1950s and 1960s, with the invention of transistors and integrated circuits. Compact, reliable electronics and a growing computer industry added brains to already existing machines. In 1959, researchers demonstrated the possibility of robotic manufacturing when they unveiled a computer-controlled milling machine that made ashtrays. Public fascination with robotics peaked in the early 1980s, spurred in part by movies like Star Wars, which featured robots C3-PO and R2-D2 as helpful sidekicks to human masters.

Chemical Reactions Are Basis of Our Life Essay

Chemical reactions are the basis of life on earth. As human beings, we are little more than the naturally abundant elements of which we are composed and the reactions between the compounds that they form. After all, how could life exist without water? Oxygen transport in a body the size of the human body would be impossible without the aid of a complex like hemoglobin. Besides being the basis of many of life’s intangibles, chemistry also plays an active role in our daily lives. Take for instance everyday household cleaning. If you’re like me, you like to eat off of clean dishes, prepare food on a clean surface, and use clean restroom facilities. Taking the cleaning of any of these areas into your own hands requires a little chemical knowledge. Have you ever scrubbed away at some grease or oil that just won’t come out? That’s because we are used to most of the â€Å"gunk† that we clean up being a polar substance. Water is also a polar substance, and since like dissolves like, most polar substances dissolve easily in water. However, when we introduce water to big greasy hydrocarbon chains (usually called alkanes, or fats and oils as we know them), the water just slides right over them and our plate stays greasy. This is because fats, oils, and waxes are nonpolar substances. If instead of using water we used less polar mineral spirits (not recommended on food prep items), those greasy alkanes would be dissolved in no time. Solubility concerns are clearly at the forefront of chemistry in the home. For two substances to be soluble in one another, they must be composed of similar materials, as we saw in the case with water and other polar substances. The interaction between water and nonpolar substances in science is termed the â€Å"hydrophobic effect,† meaning literally â€Å"water fearing. † On a cellular level, there are many consequences of this effect, but the same is true in the macroscopic world. For instance, the â€Å"greasy† feeling your skin gets when it hasn’t been cleaned in some time is due to sebum, a hydrophobic substance your body secretes as a protecting layer. Interestingly, many people wash this layer off in the shower only to replace it with â€Å"skin moistening† lotions containing lanolin, which is nothing more than sheep sebum. Another solubility problem occurs when Coke is spilled on the floor, creating a sticky mess that doesn’t seem to clean up with any normal household cleaning agents. This is because one of the main ingredients in any soda is phosphoric acid, which is a sticky mess in and of itself, not to mention the sugars and other sticky components found in most sodas. Luckily, phosphoric acid dissolves easily in water, making water (and lots of it) typically the best way to clean up this sort of spill. Acid/base chemistry also finds its way into our everyday lives. For instance, have you ever touched your car battery only to find that seconds later, you are feeling a tingling or burning sensation? This is because the battery acid is performing a dehydration reaction on your skin. That is, water is being pulled from your tissue in a chemical reaction. Luckily, armed with your knowledge of acid/base chemistry, you quickly sprinkle some baking soda on the offending acid, neutralizing its harmful effects. Or perhaps you’ve eaten some particularly spicy food or just have a little acid reflux. It’s milk to the rescue in these cases. The slightly basic milk will neutralize the slightly acidic foods in no time. So before you shove those chemistry books into the attic to gather dust, before you decide that there’s just no application to a science so complex, think again. Chemistry permeates all of our daily lives whether we think about it every day or not. There is much more to chemistry than the biological reactions occurring inside of us. Chemistry is all around us.

Haroun and the Sea of Stories by Salman Rushdie

Haroun and the Sea of Stories by Salman Rushdie Stories are account of real or imagined events. Haroun and the Sea of Stories contains many of them that do not clearly distinguish the line between reality and imagination. In fact these stories, true or untrue, show that imagination is necessary to work and feed the mind as well as to provide hope and courage for life's daily challenges. For imagination is a part of reality.Imagination is served by creative minds and can stir minds into creativity. Creativity is an expression of imagination. The Guppees, a colourful and diverse people, have immense imagination and engage in all forms of creativity. Their beautiful architecture and landscape show their skills in designing. Their advance technology (especially at P2C2E House) shows their ability to mix facts to new scientific realm. Their love for sharing their views and engagement in debates does not divide them but move them into new levels of agreement and unite them towards a common goal.Shadow WarriorFor disagreement is a form o f exploratory imagination. Finally, their passion for the Ocean of the Streams of Stories shows how occupied they are over stories for they stir their imagination. Their minds are active and they constantly seek satisfaction for their curiosity. Their lifestyle cannot be lived devoid of the creative powers of imagination.On the other hand, the Chupwalas are dull and uninteresting. Their dark, cold and colourless city reflects their lack of imagination. Their cultmaster controls them by enforcing silence in the land of Chup. The lack of communication dulls their mind and causes them to be fearful and suspicious even of their own shadows. Their silence and the cultmaster's control reduce the Chupwalas to simply existing without living to the fullest. For without imagination, the people have no curiosity, will not seek answers to questions and, eventually, become like...

Atomic Bomb Design essays

Atomic Bomb Design essays By 1939 nuclear scientists had begun to delve seriously into the fission of uranium atoms causing a chain reaction, particularly in the U235 isotope. As a result, vast progress was made in the fields of neutron bombardment, the comparative efforts of slow neutrons versus fast neutrons in sustaining chain reactions, and the possible methods of separating U235 from U238 in natural uranium. Moreover, the possibility of an immense atomic explosion was becoming common knowledge, and calculations for a "critical mass" were just around the corner. As early as the spring of 1942, scientists and leaders across the United States were being exposed to plutonium, courtesy of Glen Seaborgs neutron bombardment of U238. With two unique isotopes of fissionable material at the disposal of the countrys greatest minds, it was fitting that two unique atomic weapon designs emerged. The gun bomb focused around driving together two sub-critical masses, and the implosion bomb relied on a uniform shockwave t o compress a plutonium center. Although both designs created the desired bang, they contained very unique features and lent themselves to plutonium and uranium in different ways. The primary research and design center for the bombs was the Los Alamos Scientific Laboratory in New Mexico. The designing of the bombs stemmed from a nuclear chain-reaction that is normally started by an initiator. The initiator injects a burst of neutrons into the fissile core at an appropriate moment (Elbert). The timing of the initiation of the chain reaction is important and must be carefully designed for the weapon to have a predictable yield. A neutron generator emits a burst of neutrons to initiate the chain reaction at the proper moment: near the point of maximum compression in an implosion design or at the complete assembly point in the gun design. A tamper is placed around the given nuclear material and acts a...

10 Mental Disorders You Can Get in College

10 Mental Disorders You Can Get in College If you’re not careful college will drive you nuts! Campus is a wild ravenous battlefield where futures are decided, lifelong friendships are fumbled and students make a lot of really stupid decisions. In this post we’re going to skinny-dip in the raw truth. Let’s check out 10 mental disorders you could easily develop before you walk the proverbial plank (graduate). 1) Depression Depression is one of the most common psychological issues in America today. According to the experts, almost every single student you see walking around on your first day as a freshmen is suffering from it to some degree. If you’re not careful it’ll rub off on you before the end of first semester English. The good news is that there are a few options which can easily cure this. Don’t major in anything that starts with P or S. Don’t make college an ego trip. Don’t shower in your bare feet. Don’t sleep around. 2) Social Anxiety Social pressure coming from every angle. Get good grades. Be awesome. Be reckless! Get laid. Get invited to parties. Be a college rock star†¦it’s unsustainable. You can’t be cosmically cool for long. And, for those that have no hope of being in the lime light (at least not yet), social anxiety can be a real bummer. Only compete with yourself. Your college experience is yours, not theirs. Take a breath, relax and sip your beer please. Unless you plan on being a professor, college is temporary. 3) Agoraphobia There’s freaking people everywhere all the time. The dorm’s as packed as the lectures, gyms, chow halls and bathrooms. College is seeping with humans! After a while it can wear on you. The world starts getting too crowded and begins to close in around you. Once you can no longer take a step outside without wearing a hoodie, you’ve got agoraphobia. Workout super early in the morning. Live off campus. Take night classes. Major in geography or astronomy. 4) Porn Addiction Oops, sorry. Our mistake. Everyone knows that college students don’t have time to watch porn. We’re too busy engaging in full stadium-sized orgies in the afternoons. 5) Insomnia Right, so who has the time to sleep? Honestly, could the tech-department nerds please hurry up and allow us to become bionic quasi-mechanical humanoids that no longer need to? College is 50% more expensive. Student needs to get it done in half the time with 100% better GPAs. There’s parties to attend. Games to riot after†¦ Don’t major in computer science. If you’re worried about grades, remember sleep is as important as studying. Ideally 8 hours before tests, but power napping has its merits. Lose the energy drinks. Remember to flex other muscles besides your brain. 6) Hook-up Syndrome Once you get sucked into the hook-up culture where a text conversation is courting and monogamy is unheard of, it’s hard to escape it. It’s super-hard to fall in love in college these days, both for men and women. Don’t sleep around. Don’t make sex a priority. Don’t substitute technology for traditional courtship. Don’t make the mistake of imagining porn is anything like real life. 7) Personality Disorder Because of how much people change throughout college, it’s easy to lose sight of your core self. That thing you were before the world started to mold your personality. That consciousness who peered out through newborn eyes and began taking in information. That’s who you are. Remember that. Avoid defining yourself based on trendy/popular nonsense. Don’t resist personal evolution, roll with it. Remember that everything you do and say is branding you. The key to peace of mind is self-acceptance. 8) Eating Problems Bulimia, overeating and anorexia are increasingly common in college. Guys think they need to look like Hugh Jackman in the latest Wolverine and the girls are trying to look like some Pop Princess. The entertainment industry has taken things a bit too far. Don’t feed into this nonsense. Don’t become reliant on cafeteria food. Don’t settle for cheap carbs that have almost no nutrition. Organic fruits and veggies are as important to your grades as sleep or studying. Don’t kill yourself to please a bunch of superficial idiots. 9) Chronic Substance Abuse No way! There’s no such thing as substance abuse in college! Seriously though, college isn’t the place to become an alcoholic. That’s for later†¦ Take it easy, college is 4-6 years long for most people so there’s no reason to go absolutely insane freshmen or sophomore year. Use your grades as an addiction barometer. If they don’t go down or slip, no foul. If they do, you need to ease off a bit and prioritize. Exercise is just as satisfying from the neurochemical perspective as getting high. Drugs and alcohol are simply too expensive! 10) Wait†¦Math? If math isn’t your thing don’t fight it. Just take advantage of tutors and get as far as you need to go early on so it’s done and over with. So, how about it all you mentally ill college students out there, what are you dealing with and how are you coping. Share your story and let us know how you stay somewhat sane.

Electronic Medical Record Project Essay Example | Topics and Well Written Essays - 750 words

Electronic Medical Record Project - Essay Example PDF converter software is essential for this process .The software is necessary for converting the information from paper form into electronic one, through indentifying the texts from the scanned copy of the document and then saving this in an electronic form. The software also recognizes the open fields that require information to be filled in, and reserves them as such, so that an individual can then fill in such fields electronically, as opposed to manual filling in, when the document is found in a paper form (Devlin, 1996). The whole process is estimated to take roughly three months. The consideration made to estimate time required is the process the document undergoes from its initial paper form to when it is converted into electronic form. The other consideration is the time it would take to back up the paper documents, just before the process of converting them to electronic form commences (Gerard, 1991). Additionally, time consideration is based on the size of the paper forms to be converted, and, the amount of text found on the form, as well as the nature of the changes deemed necessary, based on the suggested fields. The fewer the documents to be converted, and the fewer the text incorporated, the quicker the conversion process (Penn, 1983). There are various challenges involved in converting a paper document into an electronic form of document. Some form fields may be discarded in the process, and suggested new ones presented to replace them. This is a challenge in that it might end up changing the whole nature of the form, making it completely different from how it appeared on the paper form (Gerard, 1991). In case there are tables with empty cells that require to be filled in, they empty cells are converted into text boxes. This way, the nature of the form is distorted, as the text boxes may fail to fit in the actual spaces that were occupied by the empty table cells (Bruce, 1994). The greatest challenge posed by the conversion of a paper document into an electronic form is the fact that the original formatting of the paper document, as well as some paper content is lost during the conversion. After converting a paper document into an electronic form, some content, and details such as the watermarks, animated texts, page borders, line numbering, head and footnotes are lost (Harvey, 1994). This makes some essential details of the document, which were in the paper form miss out in the electronic form. Some component of the paper such as the name, the address, contacts, as well as identification number for the patients will be made mandatory. This is necessary to ensure that the information obtained can be traced to the owner of the form. This is essential to help identify the health needs of each patient, as well as track their medical history. Making such components of the form mandatory ensures the responsible use of such forms, since anyone who uses the form in an inappropriate way will easily be identified. Additionally, ma king such components mandatory ensures that the authenticity of the information given is safeguarded, and not tampered with (Devlin, 1996). This can be done by designing the form in a manner that it will indicate an error, whenever an individual wants to submit such a form without having filled in the mandatory fields (Bruce, 1994). The new form will be simple and less labor intensive, in that the speed of

Management Metrics Essay Example | Topics and Well Written Essays - 750 words

Management Metrics - Essay Example Some management systems can also be in place to offer effective and secure network, which is the backbone to any organization (Carter, Ulrich & Goldsmith, 2005). Effective achievement of organizational goals and strategies needs proper network management systems. In a bid to understand efficient and effectiveness in the network management systems, some factors are in consideration in the name of metrics. Metrics directly affects the bottom line of organizational management. There is no single metric which can be solely applicable in assessing the effectiveness of the management group hence the combination of several metrics is applicable. These metrics can undergo common review to gauge the overall effectiveness in the process of organizational goals achievement. Some common metrics in the line of organizational goals tracking includes complexity metrics for operational tasks, business impacts tracking metrics, and scale metrics (Nof, 1994). Network models are prone to change because of implementation of various applications and network technologies. The main network goal is to reap maximum efficiency. In order to achieve the required effectiveness, various metrics must be in place. The metrics in application also undergo timely review for the overall network efficiency (Hayden, 2010). Network assessment and the immediate impact in the running of the organization towards goal achievement is an important factor worth considering. Network availability, reliability and other impacts on organizational services and revenues depend on management metrics for direct tracking. Responsiveness in the process of network utilization also functions as an important metrics in gauging network performance in a given organization. In overall perspective, network management metrics can be easily broken down into three main sections, which comprises of cost, classic and

Court Procedures 4 Essay Example | Topics and Well Written Essays - 1000 words

Court Procedures 4 - Essay Example Self-presentation ensures that no lawsuits of defamation or false witnessing will ensure once the trial is completed. The most important point in this chapter regards the right to a counsel to represent the defendant. This is important to understand because the work of the counsel is to offer guidance to the defendant from the time he or she is arrested until the end of the trial leading to a dismissal or conviction. Chapter eight has the case of Premo v. Moore 131 S. CT. 733 (U. S. 2011) where the defendant filed a petition for a writ of habeas corpus under the Sixth Amendment stating that his counsel offered ineffective assistance to him. The District Court denied the writ but the court of appeal reversed the decision. The Supreme Court granted certiorari to the inmate but ruled that the habeas could not be granted because there was no proof of the attorney being prejudiced or showing deficient performance which are the requirements of granting this writ against the attorney. The inmate before conviction and confession to the police confessed to two witnesses about committing the crime (Robertson and Wallace, 2013). The rules are established on the evidence being presented to the judge or jury to provide a fair hearing as well as prevent prejudicial decisions being made by the jury. The rules also prevent errors being made during the ruling which may affect the outcome. Some of the rules of evidence include the jury not being present for the presentation of the evidence in some states while in others the prosecution and defense are encouraged to object any evidence being provided if it will to the jury making prejudicial ruling. The rules in these cases ensure not only a fair hearing but also ensure that no innocent individual will be wrongly convicted due to the evidence provided. Chapter 10 has the most important point as being that of hearsay which should not be considered in some cases but still is. It is important to

Identify essential qualities the Personal security Detail Essay

Identify essential qualities the Personal security Detail professional, past and present, must possess to better achieve his mi - Essay Example In the past, the training took longer periods and more strategies were used to instill the best qualities in aspirant security personnel. The individuals are trained to be obedient, uphold dignity and have the beauty of gentleness. They are trained in knightly exercise, at that age women were weak and submissive and their men were supposed to protect and fight for them. After 5 years of faithfulness in duties and faced anger, they received knighthood sonority and a solemn ceremony conducted. The knight aspirant received a formal that was of baptism sort to symbolized washing away of sins. Clad in white and a red robe that symbolized the blood that he would shed to protect his community or his master. The mailed fist of the emperor is the military’s force threat. The emperor’s mailed fist and shining armor were built in the spirit of self defense and precaution security personnel in the past did not have a vast of activities they would engage in as compared to the presen t personnel. Theirs was mainly protection of their family, community and country. In the present time, there is a diversity of security needs. The security personnel of the present age go through training for a shorter period compared to the past. The training is rigorous just like the past but technological advances have helped in the training process. The best of the security personnel must be in excellent health as this ensures their efficiency. Good health allows them execute their duties with no hitches at all. Good interpersonal skills are relevant to ensure ease of communication between them and any other party. They must have personal integrity with the highest ethical standards as required in the military force. They must have personal ability based on developed self skills and high intellectual capacity. Personal structure is also important as it enables them portray positive self image and self worth. Honesty, sincerity, industrious and cooperation are also very important . They must have a strong will and abiding self confidence because it is essential for them to create and maintain desire and motivation to be security personnel. They should have sound general knowledge or specialized education which gives them an edge in the security field. Imaginatively, creativity and a high foresight in order to develop new angles of approach to security problems are one of the best qualities that they should possess. Good manners reveal a sense of refinement and impulsive mannerisms must be avoided. In recent times security personnel have been known to be rather aggressive, harsh and cruel to members of the public. Even though aggressiveness is partly necessary, being cruel only worsens matters and an innocent public member may fear to mention their security issues for fear of being misunderstood or reprimanded by the security people. They must be loyal, risk takers, well rounded in knowledge, open minded, confident and have eloquence in the language they use depending on the region they are serving as security personnel. They must have tact, i.e. know the right thing to do, at the right time and in the right way. Broad knowledge of the military force is also of essence because without understanding the field one is, it would be difficult to serve as required. They must be aware of the security needs where they are, any risks or uncertainties in providing their services and measures they can take to handle

Obamacare Essay Example | Topics and Well Written Essays - 750 words

Obamacare - Essay Example There are various advantages of the Obama health care plan. First, the act reduces the overall health care cost by making services available to the people who had no access to insurance (Chrumbelievable, 2012). Such people initially often used hospital emergency room as the primary care with increased medical cost. This will be a relief to such people. In addition, it is a relief to those who cannot afford health insurance. This is because the federal government will pay the state to incorporate them in the Medicaid (Chrumbelievable, 2012). Secondly, those who fail to qualify for expanded Medicaid due to low income the state will be compelled to set up insurance exchanges to alleviate the burden of getting private health insurance coverage (Chrumbelievable, 2012). Thirdly, those with preexisting conditions like children will not be denied insurance cover. Additionally, insurance company will not drop anyone from the cover once they become sick. Moreover, parents can now put their chi ldren on their health insurance cover up to 26 years old (Chrumbelievable, 2012). This will be advantageous to the insurance companies because they will get more premiums at a lower cost on covering healthier individuals. Equally, small business are spared by this care while large business are only required to offer health insurance, but receive tax credits to help employees pay premiums (Chrumbelievable, 2012). On the other hand, the Obamacare also has disadvantages. First, the increased coverage is likely to raise the health care costs. This is because a large group of people will receive preventive care and testing without establishing whether they had critical illness (ProQuest, n.d.). Secondly, the drug cost is likely to increase in the future as the pharmaceuticals companies are forced to pay over $80 billion in fee of closing the â€Å"donut hole† (Pipes, 2010). Some business may be discouraged to hire new employees. For example, the medical-device manufacturer and importers are required to pay a 2.35 excise tax (Pipes, 2010). There is also likelihood of tax being raised in the majority of the population. The Obamacare is in consistency with the constitutional framework of federalism. This is because the enactment of the Obamacare preserved state sovereignty (Democrat, 2012). Although it had numerous stringent federal mandates, the state had maintained substantial

Software Engneering 1 Case Study Example | Topics and Well Written Essays - 500 words

Software Engneering 1 - Case Study Example The name of the system is an online management system for a magazine publisher. The main actor in the use cases is an editor. The targeted actors for this system are an editor and an internet user who needs articles from a publishers’ online store. The system is aimed at aiding an editor to add and upload new articles into the system. In addition, it aids in provision of a bird’s eye view of the available articles in the system. It further plays significant role in ensuring that the editor can delete articles depending on necessity at hand. Thus, the use cases used are add, upload, view, find and delete. The goal for an add use case is to aid an editor in adding new published documents into the system. The Upload use case is to aid the editor load in new published documents or files from his or her computer to the online management system. The view use case will be functional to both the editor and the users (actors) over the internet. This will aid both in having a bird’s eye view of the available published documents. The find use case is aimed to aid the editor and users across the internet have a functional area where they can use to seek out for something. Finally and yet importantly is the delete use case that is to provide a function for the editor to remove a document from the systems database or display region. As seen from the above use case diagram, the processes involved in the online management system include: An editor updating the system by adding and uploading an item. In addition, a key process that is vital in the system is that an editor is provided with the functionality to remove an item from the

Gantt chart Essay Example for Free

Gantt chart Essay The phenomena of calendar effects in stock markets seem to be a center of curiosity for many researchers across the world. Following many studies about the significance of calendar anomalies, testing the presence of Monday effect and January effect appears to be an area of interest. The aim of this study is to discuss about calendar anomalies and its significance. It should be noted that the study will focus mainly on Monday effect and January effect on the stock returns of companies listed on SEM-7. The research proposal will consist mainly of the literature review part and the methodology part. 2.LITERATURE REVIEW 2.1DEFINITON OF BASIC CONCEPTS Calendar anomalies are effects which include apparently different behavior of stock markets on different days of the week, month and year. Calendar effect may also be defined as a collection of theories that state that certain days or month are subject to above price changes in stock market and can therefore represent good or bad times to invest. Brooks and Persand (2001) defined calendar effects as the tendency of stock returns â€Å"to display systematic patterns at certain times of the day, week, month or year †. As mentioned above, the study will discuss mainly on Monday effect and January effect. The day of the week effect also called Monday effect indicates that the average daily return of the market is not the same for all days of the week as we would expect on basis of Efficient Market theory. Monday effect is a theory which states that return of the last trading day is the highest and return on the first trading day is the lowest across the days of the week. January effect is a phenomenon whereby stocks claim higher rates of returns during January compared to any other month. Smaller stocks tend to beat bigger stocks during this period. The January effect also known as â€Å"year-end effect† indicates rise in price during the period starting on the last day of December and ending on the fifth trading day of January . The Stock Exchange of Mauritius was incorporated in Mauritius on March 30, 1989 as a private limited company responsible for the operation and promotion of an efficient and regulated securities market in Mauritius. The SEM operates two markets namely the official market and the Development Enterprise Market (DEM). The study will focus only on the official market. On 31 March 1998, the Stock Exchange of Mauritius launched the index SEM-7, comprising companies listed on its official market. The SEM-7 comprises the seven largest qualified companies of the official market measured in terms of market capitalization, liquidity and investibility criteria. Therefore, the study will be based on the 7 companies in the SEM-7. 2.2Theoretical Explanation on Calendar effects EFFICIENT MARKET THEORY The growing number of studies proving the significance of calendar anomalies has led to doubts on â€Å"Efficient Market Hypothesis†. According to Fama (1970), â€Å"a capital market is efficient if all the information set is fully reflected in securities prices†. Efficient market hypothesis is one of the theories which states that, in whichever form, all the information is completely integrated in the share prices and therefore no one can beat the market. There are three form of market efficiency; weak form, semi-strong form and strong form based on set of information. The weak form efficiency states that no one can outperform the market based on past information while in the semi-strong form, despite using public information, the market cannot be beaten. The strong form efficiency states that no one can beat the market despite using past, public and private information. As a result, according to the efficient market theory, the calendar anomalies have no effect on the share prices and that no one can use this anomaly to gain abnormal returns. MONDAY EFFECT As already mentioned above, Monday effect, also known as weekend effect, is a theory according to which returns on Monday is less than the other trading days. Two hypotheses that have been formulated to explain Monday effect are Calendar Time Hypothesis and Trading Time Hypothesis. According to the Calendar Time Hypothesis, Monday’s average return will be different from the other days’ average returns. A reason for this difference is that Monday’s average return will be three times higher than the average returns of the other working days. According to Trading Time Hypothesis, the returns on stock are generated during a transaction. This indicates that average returns will be the same for all weekdays including Monday. JANUARY EFFECT January effect occurs when there is a general rise in stock prices during the month of January. January effect is also known as small firm in January effect because it is most frequently observed in small cap stocks . The nature of this anomaly suggests that the market is not efficient as market efficiency would suggest that this effect would disappear. The theories which explain January effect are: †¢Tax-Loss Selling Hypothesis This hypothesis was first suggested by Branch (1997) . In order to reduce tax liabilities, investors sell their loser stocks in December and create capital losses which they offset with the capital gain. Due to excessive selling of shares in December, stock prices are decreased and then investors purchase it again in early January which forces stock prices to rise. However, it is noteworthy of the fact that since in Mauritius, capital gains is not liable for tax purposes, this hypothesis cannot be used to explain January effect. †¢Window-dressing Hypothesis Some portfolio managers also do window dressing to their portfolio by creating January effect. Since they have to report their portfolio holding as at 31 December, they just sell riskier stocks before 31 December in order to make their portfolio look less risky on Annual Report. Later on, they just purchase the risky securities again in a view to earn high profits. †¢Information Release Hypothesis According to this hypothesis, also known as differential information effect, the excess January returns are the effect of significant information releases that occur in the first few days of January. This hypothesis relies on how discrepancy in the quantity of information available for different companies may result in different returns. According to Rozeff and Kinney (1976), distribution of year-end information may have a greater effect on the prices of small firms’ securities relative to large firms because the market for small firm stock is less efficient . 2.3Empirical evidences on Calendar effects In order to investigate on the existence of calendar anomalies, there have been several studies conducted obtaining different results. In a recent paper by Haug and Hirshcey (2005) on January effect, evidence is found that the anomaly is significant for small cap stocks and continues to be consistent over time . Moreover, Fountas and Segredakis (2002) investigate about the significance of the monthly seasonality in the Amman Stock Exchange and find very significant January effects in this market.

Ways Of Raising Finance For A Business Finance Essay

Ways Of Raising Finance For A Business Finance Essay There are a number of ways of raising finance for a business. The type of finance chosen depends on the nature of the business. Large organisations are able to use a wider variety of finance sources than are smaller ones. Savings are an obvious way of putting money into a business. A small business can also borrow from families and friends. In contrast, companies raise finance by issuing shares. Large companies often have thousands of different shareholders. Sources of finance  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Uses of finance Shareholders  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Finance to set up and expand a business Bank  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚     Loans to finance capital projects.   Overdrafts to manage cashflow Creditors  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Short term credit until goods have been sold To gain extra finance, a business can take out a loan from a bank or other or other financial institution. A loan is a sum of money lent for a given period of time. Repayment is made with interest. The lender of money needs to know all the business opportunities and risks involved and will therefore want to see a detailed business plan. The lender may also want some form of security should the business run into financial difficulty, and may therefore prefer to provide a secured loan. Another way of raising short-term finance is through an overdraft facility with a bank. The borrower is given permission to take out more from their account than they have put in. The bank fixes a maximum limit for the overdraft. Interest is charged on the overdraft daily. A further way of raising funds that has become popular is through venture capital. Merchant banks and investment specialists may be willing to provide finance for a promising and fast-growing smaller business. This usually involves a package that is a mix of share and loan capital. Businesses may also qualify for grants. Government (or EU) assistance and funding is sometimes made available to businesses that meet certain conditions. For example, grants and loans may be available to firms setting up in rural areas or where there is high unemployment. Once a business is up and running there are various ways of financing its expenditures. Expensive items of equipment can be leased. Rather than buying the equipment the business hires it from a leasing company. This saves having to lay out sums of money and the business does not have to worry about having to carry out major repairs itself. Motor vehicles, machines and office equipment are often leased. Hire Purchase is an alternative way of purchasing items of equipment. With a leased item you use and pay for the item but never own it. With hire-purchase you put down a deposit on an item and then pay off the rest in instalments. When the last instalment has been paid you become the owner of the item. Another common way in which firms can finance their business in the short term is through trade credit. In business it is common practice to purchase items and pay for them later. The supplier will normally send the purchaser a statement at the end of each month saying how much is owed. The buyer is then given a period of time in which to pay. Advantages and disadvantages of equity finance Equity finance can sometimes be more appropriate than other sources of finance, eg bank loans, but it can place different demands on you and your business. The main advantages of equity finance are: The funding is committed to your business and your intended projects. Investors only realise their investment if the business is doing well, eg through stock market flotation or a sale to new investors. The right business angels and venture capitalists can bring valuable skills, contacts and experience to your business. They can also assist with strategy and key decision making. In common with you, investors have a vested interest in the business success, ie its growth, profitability and increase in value. Investors are often prepared to provide follow-up funding as the business grows. The principal disadvantages of equity finance are: Raising equity finance is demanding, costly and time consuming. Your business may suffer as you devote time to the deal. Potential investors will seek background information on you and your business they will closely scrutinise past results and forecasts and will probe the management team. However, many businesses find this discipline useful regardless of whether or not they actually receive any funding. Depending on the investor, you will lose a certain amount of your power to make management decisions. You will have to invest management time to provide regular information for the investor to monitor. At first you will have a smaller share in the business both as a percentage and in absolute monetary terms. However, your reduced share may become worth a lot more in absolute monetary terms if the investment leads to your business becoming more successful. There can be legal and regulatory issues to comply with when raising finance, eg when promoting investments.   http://www.businesslink.gov.uk/bdotg/action/detail?itemId=1073789573type=RESOURCES TASK (2) a,b c A financial plan consists of sets of financial statements that forecast the resource implications of making business decisions. For example, a company that is deciding to expand e.g. by buying and fitting out a new factory will create a financial plan which considers the resources required and the financial performance that will justify their use. You can see from this statement that the financial plan will need to take into account sources of finance, costs of finance, costs of developing the project, as well as the revenues and likely profits to justify the expansion programme. Planning models may consist of thousands of calculations. Typically these plans will be constructed with the aid of forecasting models and spreadsheets that can calculate and recalculate figures such as profit, cash flows and balance sheets simply by changing the assumptions. For example, the business may want to do one set of calculations for low, medium, and high demand figures for its products. Long and short term plans Financial plans are typically made out for a given time period, e.g. one, three or five years. The length of the time considered depends on the importance of projecting into the future and the reliability of estimates the further we consider the future. Long-term plans are created for major strategic decisions made by a business such as: take over and merger activity expansion of capacity development of new products overseas expansion. In addition financial planning will be carried out for shorter time spans. For example, annual budgets will be created which can be analysed by month and by cost centre. Short term financial plans then provide targets for junior and middle management, and a measure against which actual performance can be monitored and controlled. In addition it is normal practice for a business to prepare a three- or five-year plan in less detail, which is updated annually. A budget is a short term financial plan. It is sometimes referred to as a plan expressed in money but it is more accurately described as a plan involving numbers. A cost centre is defined by CIMA as a production or service location, function, activity or item of equipment whose costs may be attributed to cost units. http://www.thetimes100.co.uk/theory/theoryfinancial-planning300.php The profit and loss account (P  Ã‚  L), called the income statement in the US, shows the profit or loss a company has made over a period of time. The ratios investors look at most often, such as the PE and yield, are calculated using numbers from the P  Ã‚  L Sales Also called revenues. Not always synonymous with turnover. Revenue recognition is not always simple. Cost of sales The direct costs of things sold Gross profit Sales minus cost of sales Other operating expenses Depreciation, admin, marketing etc. Operating profit Gross profit less other expenses Interest costs Interest payable less receivable Pre-tax profit Operating profit less interest Tax Profit after tax Pre tax profit less tax Dividends Retained profit Profit after tax less dividends Earnings per share The most detailed profit and loss account is given in the annual report, but UK listed companies are required to make annual and half year results announcements as well. The full year results announcement is shorter and covers the same period as the annual report, but it is released earlier. Many companies make quarterly announcements, as companies in the US and many other countries are required to. Unsurprisingly, UK listed companies that also have a secondary or dual listing in a country that requires quarterly announcements. As can be seen, the P  Ã‚  L contains several profit numbers. Each of these gives us different, and useful, information. In addition, the P  Ã‚  L (perhaps together with other information) usually gives us enough information to calculate several other profit numbers such as EBITDA and EBITA Many companies will show exceptionals separately. If there were any discontinued business, or plans to dispose of a business within a short period, these are also shown separately. These can give investors a better idea of the underlying business (the justification for doing it). For example, if the company has decided to sell a particular operation and the price has been agreed, shareholders do not really need to worry too much about that operations performance. A group balance sheet will need to be consolidated, which requires extra lines such as those for share or profit in associates and joint ventures, and the deduction of minority interests. As well as the valuation ratios, the P  Ã‚  L provides the numbers for measures of the performance and efficiency of the business, such as margins, ROCE, and some measures of financial stability such as interest cover. The P  Ã‚  L is backward looking and investors will need to consider correcting some items such as amortisation that are not useful for modelling future cash flows. From an investors point of view the P  Ã‚  L is essential, but can be misleading and should not be looked at in isolation. Related pages: Accrual principle | Accruals | Consolidated accounts | Deferred income | Depreciation | Impairment | Minority interests | Post balance sheet events | Prepayments | Pro-forma | Purchase method | Revenue recognition | Cashflow statement | Statement of total recognised gains and losses The balance sheet is one of the most important statements in a companys accounts. It shows what assets and liabilities a company has, and how the business is funded (by shareholders and by debt: the financial structure of the company). Book values are usually historical cost or fair value. The balance sheet provides information that is useful when assessing the financial stability of a company. A number of financial ratios use numbers from the balance sheet including gearing, the current assets ratio and the quick assets ratio. However, ratios based on profits and cash flow are at least as important for assessing financial stability: the most important of these are interest cover and cash interest cover. If any assets or (more commonly) liabilities that belong to the company in their economic effect do not appear on the balance sheet because accounting standards do not require it, they are referred to as off-balance sheet. Image 1 of 50

D.H. Lawrences Sons and Lovers Essay -- Lawrence Sons and Lovers Essa

D. H. Lawrence is considered one of the Twentieth Century's greatest and most visionary English novelists. He was born in 1885 in Eastwood, a mining community in Nottinghamshire, England (DeMott iii). His father was an uneducated miner and his mother had been a schoolteacher before she married. According to England's rigid class system, his mother's marriage to his father was considered a step down, since she came from a well-educated middle-class family. Thus the vast differences between his parents was cause for "the fabric of his parents' marriage [to be] ripped by bitterness, violence and hate" (DeMott vii). Lawrence's first great novel, Sons and Lovers, is clearly autobiographical: "there's no denying the closeness of the resemblance between Paul Morel's life and that of his creator" (DeMott vii). The novel tells the story of Gertrude Morel, a mother whose possessive love for her sons hinders their ability to establish fulfilling relationships with other women. Lawrence himself had an unusually close attachment to his mother. The novel also depicts the working class of England at the turn of the century, when industrialism was rearing its ugly head and was creeping upon the English countryside. Set in a town similar to the one where he was born, Sons and Lovers gives a detailed and realistic portrayal of the hardships and conflicts of the Morels, a mining family. Gertrude Morel, the character based on Lawrence's mother, has married below her station; she is a religious woman who is serious and believes in hard work and adherence to a strict code of morals (3). She is unhappy and disillusioned with the lower-class mining-family lifestyle and is "sick of it, the struggle with ... ...ious that Lawrence preferred the agrarian England as opposed to the dehumanizing and mechanized modern world. Lawrence addresses "the human costs" of an industrialized society in Sons and Lovers and many of his other works, including his infamous Lady Chatterly's Lover (DeMott viii). Industrial British society has turned away from its agrarian roots and is destroying England, and the old way of life is seen as much more vibrant and complete. Lawrence, a genius in his own time, prophesied "that the West is on a disaster course and that all of us must change our lives" before we destroy the beauty of our world, and in the process destroy our own souls (DeMott viii). Works Cited DeMott, Benjamin. Introduction. Sons and Lovers. By D.H. Lawrence. New York: Penguin Books, 1985. Lawrence, D.H. Sons and Lovers. New York: Penguin Books, 1985.

Oncologist paper :: treating cancer

Classification of cancer determines appropriate treatment and helps determine the prognosis. Cancer develops progressively from an alteration in a cell’s genetic structure due to mutations, to cells with uncontrolled growth patterns. Classification is m e according to the site of origin, histology (or cell analysis; called grading), and the extent of the disease (called staging). Site of Origin This classification describes the type of tissue in which the cancer cells begin to develop. Here are some common examples of site of origin classification: Adenocarcinoma – originates in glandular tissue Blastoma – originates in embryonic tissue of organs Carcinoma – originates in epithelial tissue (i.e., tissue that lines organs and tubes) Leukemia – originates in tissues that form blood cells Lymphoma – originates in lymphatic tissue Myeloma – originates in bone marrow Sarcoma – originates in connective or supportive tissue (e.g., bone, cartilage, muscle) Grading Grading involves examining tumor cells that have been obtained through biopsy under a microscope. The abnormality of the cells determines the grade of the cancer. Increasing abnormality increases the grade, from 1 – 4. Cells that are well differentiated losely resemble mature, specialized cells. Cells that are undifferentiated are highly abnormal, that is, immature and primitive. Grade 1 Cells slightly abnormal and well differentiated Grade 2 Cells more abnormal and moderately differentiated Grade 3 Cells very abnormal and poorly differentiated Grade 4 Cells immature and undifferentiated Staging Staging is the classification of the extent of the disease. There are several types of staging methods. The tumor, node, metastases (TNM) system classifies cancer by tumor size (T), the degree of regional spread or node involvement (N), and distant meta asis (M). Tumor (T) T0 No evidence of tumor Tis Carcinoma in situ (limited to surface cells) T1–4 Increasing tumor size and involvement Node (N) N0 No lymph node involvement N1–4 Increasing degrees of lymph node involvement Nx Lymph node involvement cannot be assessed Metastases (M) M0 No evidence of distant metastases M1 Evidence of distant metastases A numerical system also is used to classify the extent of disease. Stage 0 Cancer in situ (limited to surface cells) Stage I Cancer limited to the tissue of origin, evidence of tumor growth Stage II Limited local spread of cancerous cells Stage III Extensive local and regional spread Stage IV Distant metastasis A doctor who specialises in treating cancer. A clinical oncologist, or radiotherapist, specialises in treating cancer with radiation, and a medical oncologist specialises in treating cancer with drugs.

Drb Grant

Dudley Ransford Brandyce Grant was an educationalist who specialized in the theory of early childhood school development in Jamaica. He is regarded by many as the ‘Father of Early Childhood Education in Jamaica'. Born in Santa Marta, Colombia on September 15, 1915 he immigrated to Jamaica with his parents, James and Annie, at an early age. He attended Maldon Primary School, St. James in his youth before continuing his education at Mico Teachers' College in St.Andrew. Mr. Grant also went on to complete a Master's of Science at Cornell University, USA before furthering his learning at great institutions including Oxford University's School of Education in England and the Universities of New York and Columbia in the United States. Career D. R. B Grant was a highly respected and accomplished tutor and theorist whose career was filled with an extensive list of achievements and positions of authority at all academic levels.He began his educational profession as a Primary school teach er, later moving up to school Principal, before continuing his progression through the teaching ranks as Senior lecturer, University of the West Indies and Visiting Lecturer at University of Maryland in the USA. Early Childhood Education After this, Mr. Grant began to concentrate on his Early Education work. Below are the positions and roles that D. R. B undertook: Director for the Project for Early Childhood Education (PECE) †¢ Consultant to the Jamaican Ministry of Education's Early Childhood Education Program †¢ Director of University of West Indies/Bernard van Leer Foundation Centre for Early Childhood Education †¢ Consultant/Advisor on Early Childhood Education in developing countries †¢ Vice Chairman of Jamaican Government’s Programme for the Advancement of Childhood Education (PACE).During the period 1967-1968, while on secondment to the Ministry of Education Jamaica, he started the first teaching internship programme which has become a major compon ent of the teacher education programme in Jamaica. D. R. B. Grant also conceived and implemented the Project for Early Childhood Education (P. E. C. E. ) which was funded by the van Leer Foundation of Holland. He directed this project from 1966-1987.He became a highly respected international authority in the field of early childhood education and occupied various consulting and advisory roles. In 1972, D. R. B. Grant was appointed by the Ministry to Education, Jamaica as a member of the Committee for an In-depth Study for Primary Education. He also played a pivotal role in the design and organization of the Hope Valley Experimental School. In recognition of D. R. B.Grant’s contribution to early childhood education, the University of the West Indies, Mona has named the Early Childhood Resource Centre in his honor. In addition, the Dudley Grant Memorial Trust (DGMT) was established through the Bernard van Leer Foundation in 1989 to commemorate his life and work. D. R. B Grant o fficially retired in 1978 but continued his work until his death on August 25, 1988. He was 73 years old. Dudley Ransford Brandyce Grant Name: Sherene Badjnaut Teacher:

Marketing Report of the Amul Company, Including the Swot, Tows, Ifsa, Efas Essay

1.0 Introduction 1.1 Background of the Industry The dairy industry plays an important role in the socio-economic development of India. The dairy industry in India is instrumental in providing cheap nutritional food to the vast population of India and also generates huge employment opportunities for people in rural places. The Department of Animal Husbandry, Dairying, and Fisheries, which falls under the central Ministry of Agriculture, is responsible for all the matters relating to dairy development in the country. This department provides advice to the state governments and Union Territories in formulating programs and policies for dairy development To keep focus on the dairy industry a premier institution known as the National Dairy Development Board was established. This institution is a statutory body that was established in 1987. The main aim to set up the board was to accelerate the pace of dairy development in the country and attract new investments. India is a wonderland for investors looking for investment opportunities in the dairy industry. The dairy industry holds great potential for investment in India and promises high returns to the investors. The reasons why the industry has huge potential for attracting new foreign investment are: 1. There is a basic raw material need for the dairy industry; that is, milk is available in abundance. 2. India has a plentiful supply of technically skilled laborers. 3. There is an easy availability of technological infrastructure. 4. India has all the key elements required for a free market system. 1.2 Company History AMUL was set up in 1946 and its full form is Anand Milk-producers Union Ltd. The Brand Amul is a movement in dairy cooperative in India. The management of the brand name is done by the Gujarat Cooperative Milk Marketing Federation Ltd (GCMMF) which is a cooperative organization based in Gujarat. 1.3 Analysis of Vision and Mission VISION: ‘liberate our farmers from economic oppression and leave them to prosperity’. MISSION: ‘Dairy cooperatives of Gujarat turnover to be Rs. 27,000 crores by 2020’. Objective: To ensure that the maximum share of the consumer‟s rupee goes back to the milk producers. After analyzing the vision and mission of the company it is pretty sure that the company would strive to expand its distribution network, would involve its manpower in creative marketing, plan for consumer education and product innovation, would leverage effectively on rising levels, grow affluence among Indian consumers and would tap the rising demand for new value added products. 1.4 About AMUL 1.4.1 Location Amul is located in the Anand district which is in the state of Gujarat and it has set up itself as a model for development in the rural areas. For Amul brand has started the White Revolution of India which has helped to make the country the biggest manufacturer of milk and it‟s by products in the whole world. Amul has around 2.6 million producer members and the total capacity for handling milk is around 10.16 million liters every day. The brand’s capacity for milk drying is around 594 Mts. each day and its capacity for cattle feed manufacturing is about 2640 Mts. each day. 1.4.2 Product Portfolio Amul is the biggest brand in the pouched milk sector in the world and in India it is the biggest food brand. Amul’s range of products includes milk, ghee, milk powders, curd, ice cream, paneer, cream, chocolate, cheese, butter, and shrikhand. 1.4.3 Brand Umbrella The various brands of Amul’s bread spreads are Amul Lite, Amul Butter, and Delicious Table Margarine. ï‚ · The Brand Amul’s milk drinks are sold under various names such as Amul Kool, Amul Kool Cafe, Kool Koko, Amul Kool Chocolate Milk, and Amul Masti Spiced Amul’s powder milk is sold under many names like Amulya Dairy Whitener, Sugar Tea Coffee Whitener, Sugar Skimmed Milk Powder, and Amul Instant Full Cream Milk Powder. The brand’s cheeses are also sold under various names such as Gouda Cheese, Amul Cheese Spreads, and Amul Emmental Cheese. Amul Brand’s desserts are sold under many names like Amul Basundi, Amul Lassee, Gulab Jamun Mix, Amul Shrikhand, and Amul Ice Creams. 1.4.4 Business Markets Amul exports its products to various countries such as USA, Australia, Mauritius, China, Hong Kong, Singapore, UAE, and Bangladesh. Amul has often had a special connection with the film industry. A collation of some of the brilliant Amul adverts over the years is as follows:- 2.0 Environmental Analysis 2.1 STEEP Analysis This STEEP analysis provides concentrated information about Social, Technological, Economical, Ecological and Political aspects that effect Amul directly or indirectly. 2.1.1 Social Amul has effected social change at the village level i.e. people stand in line to deliver their milk without trying to take short cuts. They do not complain if they have to stand behind an untouchable in the line. Hence, the cooperative has thus given a deathblow to the caste system in its own way. Also Amul provided women an opportunity to have a voice in the â€Å"home economy† as they are the major participants in the program. 2.1.2 Technological GCMMF’s technology strategy is characterized by four distinct components: New products, Process technology, Complementary assets to enhance milk production, E-commerce GCMMF was one of the first FMCG (fast-moving consumer goods) firms in India to employ Internet technologies to implement B2C commerce. Customers can order a variety of products through the Internet and be assured of timely delivery with cash payment upon receipt. Another e-initiative underway is to provide farmers access to information relating to markets, technology and best practices in the dairy industry through net enabled kiosks in the villages. GCMMF has also implemented a Geographical Information System (GIS) at both ends of the supply chain, i.e. milk collection as well as the marketing process. 2.1.3 Economical GCMMF proved that efficiency of co-operatives can successfully counter the recessionary trends of the economy thereby ensuring consistent livelihood to the farmer producer and offering value for money products to its consumers. For the third consecutive year, it has posted a double digit growth turnover reaching Rs. 6700 crores. Pandemic economic turmoil has taken its toll, as international prices of all major dairy products have declined drastically in recent months. However, with its sharp focus on domestic Indian market, Amul has successfully insulated Indian farmers from all the turbulence in global dairy trade. It is already providing the best employment option for displaced workers from urban manufacturing sector, who after losing their jobs due to recession, have started reverse migration from cities back to villages 2.1.4 Ecological GCMMF could foresee the impact of below normal monsoon in August 2009 itself and started planning to maintain milk production, procurement and inventory levels. Also, at a time when due to lower production of cereals, fodder prices had jumped almost two-fold, GCMMF enhanced the supplies of cattle-feed to milk producers and maintained its prices below cost and were able to provide better returns to the milk producers to overcome the stress of draught 2.1.5 Political Tussle for the chairmanship of Gujarat Cooperative Milk Marketing Federation Limited (GCMMF), the apex marketing body, emerged as the core issue among political parties. These parties planned gain entry into the cooperative giant‟s affairs. Mr. Bhatol, who was enjoying his second three-year term, was a consensus candidate last year, even as the main political parties failed to choose a new head. Now, barely a year after his taking over for the second term, Mr. Bhatol is under pressure to relinquish the office. 2.2 Issue Priority Matrix Fig 1: Issue Priority Matrix for Amul 2.3 Porter’s Five Forces Model Fig 2: Porter’s Five Forces Model 1. Bargaining Power of Suppliers GCMMF is a cooperative, which means it conducts business by collecting from large number of individual farmers who rely upon the cooperative to give them better price for their produce. Therefore the bargaining power of such suppliers is low. Twenty nine lakhs milk producers gain higher profits only through the co-operative which in turn drives down their bargaining power. 2. Bargaining Power of Buyers There are already other co-operatives existing in India, having their own established brands, which reduce the loyalty of current customers, thereby increasing their bargaining power. 3. Rivalry Among Competitors The market is highly competitive, existence of several players which have already established channels and partners constantly push the envelope. The competition exists locally, nationally and internationally. 4. Threat From Substitute Although no real substitute exist for milk, however competition offers low priced products as well as variety, from skimmed milk to full cream as well as milk powder. 5. Barriers To Entry The competition among existing players is very intense and grown over the years from collection of more and more producers. The producers only supply to such established brands due to their reach and ability to maximize profits. Also the industry is capital intensive along with several legal barriers. Although an innovative2.4 Industry Matrix Key Success Factors Weight Amul Amul Score Mother Mother Dairy Weighted Score 1. Strong supply chain partnerships 2. Efficient control and coordination of the network 3. High returns for the suppliers 4. Use of technology to solve problems 5. Infrastructure 6. Marketing 7. Product quality 8. Wide product portfolio 9. Investment and resources 10. Product availability 0.10 4.0 0.40 3.0 0.30 4.0 0.40 0.05 4.0 0.20 4.0 0.20 3.5 0.17 0.03 0.04 0.20 0.25 0.18 2.5 3.0 5.0 5.0 5.0 0.075 0.12 1 1.25 0.90 3.0 4.0 4.0 2.5 3.5 0.90 0.16 0.80 0.625 0.63 5.0 4.0 5.0 5.0 4.0 0.15 0.16 1 1.25 0.72 0.05 3.5 0.175 4.0 0.20 3.5 0.17 0.05 4.0 0.20 5.0 0.25 5.0 0.25 0.05 4.0 0.20 5.0 0.25 5.0 0.25 Rating Nestle Nestle Score The key success factors of Amul in the industry affect industry rival‟s ability to expand in the competition, raw material availability, packaging, cost, marketing, product design, reputation & credibility, quality and others. These factors are very critical and all players like have to control over them. They change from time to time and affect the finances and the competition. The current industry matrix puts Nestle at the top among others. Although the matrix is not exhaustive and does not include all market leading companies, it still shows where the gaps are and the critical success factors. Nestle takes the lead because of high quality products and aggressive marketing, also the standards and technology used by Nestle is superior than Amul or Mother Dairy, which are domestic brands. Products availability is important factor, since even one miss pushes the customer to seek a different competitor. Amul however is not far behind and can catch up in areas of technology and marketing. 2.4 Key Success Factors The key success factors of the Amul industry are those things that affect industry members ability to prosper in the market place-accessibility to raw materials, packaging cost focus, Advertisement, product design, reputation & credibility, quality control, strategic alliances, are ultimately so important that all firms in the industry must pay close attention to them. These key factors of success are critical in the dairy industry in particular, as they are the factors that shape whether a company will be financially and competitively successful. These critical factors may vary from time to time within the industry as driving forces and competitive conditions change. After calculating the weighted score for all three companies, it seems that Nestle has got the highest weighted score compared to the other two companies. This is because Nestle is able to achieve a high score in product availability success factor and Advertisement success factor. Nestle plays a lead role in advertisement. Their marketing strategy is to reach each and every one through advertisements. They spend a lot in terms of Advertisements. While goodwill plays an important role for Amul, as it‟s been in the market from past three generations, so the advertisement is the least role for their strategy. Still Amul does come up with taglines of movies and current affairs. 3.0 Factor Analysis 3.1 Internal Factor Analysis Summary (IFAS) Internal factors Strengths 1. Wide diversity of 0.15 5.0 0.75 Expansion opportunities 0.15 0.10 5.0 4.5 0.75 0.45 low overall costs market leader available products 2. Economies of scale 3. Largest co-operative Weight Rating Weighted Score Comments for milk products 4. Strong supply chain 5. Leading national player 0.05 0.05 4.0 3.5 0.20 0.17 Strong network wide consumer support Weaknesses 1. Lack of scalability 2. Low control over milk yield 3. Transportation delay 4. Inferior technology 5. Low investment Total 0.15 0.10 0.10 1.00 3.5 3.5 2.5 0.52 0.35 0.25 3.86 0.10 0.05 3.0 2.5 0.30 0.12 Saturation Bovine Population Road Infrastructure Old technology No newer investments In the last few years, the cooperative has successfully launched several new product lines, which have been popular among different age groups. In order to leverage from their distribution network, to optimize market supervision expenditures, to achieve increasing efficiency while keeping the distribution infrastructure lean, focused and productive, the amalgamation of its different distribution networks was done. Control over supply chain with industry best practices makes Amul the market leader in dairy products in India. Amul has 14 created social cohesion, employment opportunities, societal infrastructure, milch animal rearing practices, hygiene and sanitation awareness through safe milk concepts etc. Milk products create an inherent weakness, which is perishability. The product can lose quality in a small time scope, therefore several other strengths relating to storage, movement and related logistics have to be improved. Another weakness is that some of the products are very unpopular and cannot compete with other players; this weakness is in terms of frozen products, which are considered low in quality. The marketing for these products is missing and does not appropriately position it. Technology and transportation remain basic weaknesses which mar the efficiency of the entire supply chain. 3.2 External Factor Analysis Summary (EFAS) As a Global enterprise, Amul will be meeting global demands and ensure greater productivity and the opportunity to enhance integration in order to increase efficiency and effectiveness in the business. It already has wide geographic positions and hence this will give it an advantage to get access to gain presence in mature markets. Efforts to exploit export potential are already on, as Amul is exporting to Bangladesh, Sri Lanka, Nigeria, and the Middle East. By following the new GATT treaty, opportunities have increased tremendously for the export of agri-products in general and dairy products in particular. Local competitors are the major problem facing by Amul. They sell their products at a lower price, since being a low capital company; they have fewer expenses to take care of. Secondly as the environmental costs are rising day by day, it‟s getting tough to carry the same pricing throughout. Thus cutting down the extra cost will surely help. Adulteration is also a major threat to quality that takes place due to illiterate farmers from remote villages. 3.3 Strategic Factor Analysis Summary (SFAS) There are certain strategic factors, which are with a long-term mission, and some need to be addressed in the short term. There are other factors, which do not fall into either of the terms mentioned above; they are classified as intermediate term. 16 3.3.1 Short Term The strategic factors that the company needs to satisfy in the short run are Economies of scale as it can change by building few more storage capacity at their new projects. This will also benefit in global expansion of the company. As short term defines a period of a year or so, the solution should be found within a year for a proper success. 3.3.2 Intermediate Term The strategic factors that the company needs to consider during this term are lower yield management, supply chain demand and rising environmental costs. These are classified into intermediate duration because the company must be able to overcome its weaknesses, make use of the opportunities and defeat the threats. All this must be done at the right time to ensure efficient results. In this case the factors are such that the earliest (short term) might not be the best decision to make, as the duration might not be sufficient to overcome all the issues with a clear outlay. 3.3.3 Long Term The strategic factors that the company needs to satisfy during this period are the strength of having a wide range of products. They must be able to continue to maintain many products varieties and build on them efficiently. Using R & D (Research and Development) to overcome the problem of pasteurization as well as satisfying growing global demand is not an easy task and hence requires time and efficiency to meet the needs globally. Last but not least is overcoming the threat of competitors in the long run. 4.0 SWOT Analysis 4.1 Strengths Demand profile: Absolutely optimistic. Milk being a necessity product, the demand will stay and the sales at GCMMF are bound to increase over a period of time. ï‚ · Margins: Quite reasonable, even on packed liquid milk. The margins are enough Flexibility of product mix: Tremendous. With balancing equipment, GCMMF Availability of raw material: Abundant. Presently, more than 80 per cent of to limit the entry of potential entrants. has kept adding a wide array of products to its product line. ï‚ · milk produced is flowing into the unorganized sector, which requires proper channelization. Amul & GCMMF have leveraged this and has got itself a strong base of suppliers who provide them milk throughout the year. Large number of dairy plants in public and cooperative sectors besides several others coming up in the private sector would result in competition. Because of this the end consumer would benefit and a good product mix would emerge. ï‚ · Technical manpower: Professionally trained, technical human resource pool, built over last 30 years is the strength that GCMMF has. The employees of GCCMF are highly recognized in the industry and have earned name for themselves as well as the federation. ï‚ · Enhanced milk production: Increase in the milk production with consequently increased availability of milk processing has led to increase in consumption and faster access to the consumers through effective distribution. The technology is brought from Denmark and the production of milk has benefited from that. ï‚ · Transportation: The transportation facilities and the easy availability of the special trucks have provided a boost. Cold refrigerated trucks are there in place and the warehouses also have the cold storage facilities that facilitate the transportation. ï‚ · Vast resources: Country has vast natural resources which offer immense potential growth and development for dairying. Moreover the financial resources available with the federation are immense and the reputation is such that in case of any further requirements, it can approach any institution and raise any form of capital. Increasing purchase power and changing tastes of the consumers: The purchasing power of the residents is increasing. As a result a lot of products are being consumed. Moreover, the consuming habits are changing. As a result, the demand for products such as butter and cheese is increasing at a very rapid rate. 4.2 Weaknesses Perishability: Pasteurization has overcome this weakness partially. UHT gives milk long life. Still perishability is there at the milk vendor‟s end. This does result in loss of some production. But Amul Dairy is taking steps to store milk at the vendors end. Surely, many new processes will follow to improve milk quality and extend its shelf life. ï‚ · Lack of control over yield: Theoretically, there is little control over milk yield. A lot depends upon the monsoon in the country. This is because of the quality of cattle feed that would be available will not have the required nutritional content. Steps are taken to provide awareness regarding these and the penetration of quality feed is being increased. Moreover, increased awareness of developments like embryo transplant, artificial insemination and properly managed animal husbandry practices, coupled with higher income to rural milk producers should automatically lead to improvement in milk yields. ï‚ · Logistics of procurement: Woes of bad roads and inadequate transportation facility make milk procurement problematic. All these factors lead to perishability of the procured milk. But with the overall economic improvement in India, these problems would also get solved. ï‚ · Erratic power supply: The erratic power supply would cause harm in the Underdeveloped systems: There still exist underdeveloped raw milk collection processing of milk. systems in some parts of the country. However steps are being taken such as setting up of cold storage points at key collection centers to combat the situation. ï‚ · Lack of proper implementation: Dairy development programmes have not been fully implemented as per the needs of the region in different agro-climatic zones. Infrastructure: The infrastructure that is available is not up to the current world Also lack of infrastructure for offering dairy business management standards. programmes to the trained personnel is creating a hindrance. 4.3 Opportunities â€Å"Failure is never final, and success never ending†. Dr Kurien bears out this statement perfectly. He entered the industry when there were only threats. He met failure headon, and now he clearly is an example of „never ending success‟. If dairy entrepreneurs are looking for opportunities in India, the following areas must be tapped: ï‚ · Competition: With so many newcomers entering this industry, competition is becoming tougher day by day. But then competition has to be faced as a ground reality. The market is large enough for many to carve out their niche. Moreover due to competition, there is a chance to better serve the market with innovative products. ï‚ · Value addition: There is a phenomenal scope for innovations in product development, packaging and presentation. Given below are potential areas of value addition: o Steps should be taken to introduce value-added products like shrikhand, ice creams, paneer, khoa, flavored milk, dairy sweets, etc. This will lead to a greater presence and flexibility in the market place along with opportunities in the field of brand building. Addition of cultured products like yoghurt and cheese lend further strength both in terms of utilization of resources and presence in the market place. Yet another aspect can be the addition of infant foods, geriatric foods and nutritional. Export potential: Efforts to exploit export potential are already on. Amul is exporting to Bangladesh, Sri Lanka, Nigeria, and the Middle East. Following the new GATT treaty, opportunities will increase tremendously for the export of agri-products in general and dairy products in particular. There is a strong basis of cost efficiency, which GCMMF can leverage in the world market. ï‚ · Markets: The market for the traditional as wells as processed dairy products is expanding both at the domestic and international front. IT support: Software is now available for project formulation for dairy enterprise. It has also computerized its production processes. Mother Dairy was the first fully computerized dairy in India. In its Anand plant all products are processed computerized, which does not have any hand touch during any stage of process. 4.4 Threats Milk vendors, the un-organized sector: Today milk vendors are occupying the pride of place in the industry. Organized dissemination of information about the harm that they are doing to producers and consumers should see a steady decline in their importance. ï‚ · ï‚ · Infestation: There are increasing incidents of chemical contaminants as well as Quality: The quality of the milk is found to be poor as compared to the residual antibiotics in milk. international standards. One of the reasons for these according to the EU and America is the method of milching the milk. In these nations the milk is hands by the farmers owning the cattle do milched with the help of machines, while in India. ï‚ · Exploitation: The liberalization of the Dairy Industry is likely to be exploited by the multinationals. They will be interested manufacturing the milk products, which yield high profits. It will create milk shortage in the country adversely affecting the consumers. ï‚ · Subsidy by Western Nations: There have been incidences wherein the Western nations subsidizing the dairy products by a few means like transportation. Because of such reasons the final price of the product goes below the prices prevailing in the Indian Market. Hence it proves a threat to GCMMF‟s and other Indian dairy products. ï‚ · Creation of Non Tariff Barriers by Developed Nations: The Developed Nations have created Non Tariff Barriers related to Quality of the milk specifically. They want that the milk be processed with potable Air and Water. They also want that the milching of cattle be done with the help of machines. However this type if system is yet to evolve in India. Because of these reasons they are reducing the market potential of Indian made products, where GCMMF holds a lion‟s share. The study of this SWOT analysis shows that the „strengths‟ and „opportunities‟ far outweigh „weaknesses‟ and „threats‟. Strengths and opportunities are fundamental and weaknesses and threats are transitory. Any investment idea can do well only when you have three essential ingredients: Entrepreneurship (the ability to take risks), Innovative approach (in product lines and marketing) and Values (of quality/ethics). 5.0 TOWS Analysis 5.1 SO Strategies (Maxi-Maxi) Amul can use the strategies that have been formed after in-depth strategic analysis of the company and its industry. Some suggestions in this case would be to increase productivity by using cost effective manufacturing techniques. Also, increase demand for their products world over by first gaining more exposure to the global market. With the use of expansion strategy, it can overcome the location issue, as Amul can expand more areas and it will make the distribution of channel areas easier and convenient. 5.2 ST Strategies (Maxi-Mini) Amul must put into action some of these strategic options to meet the threats‟ using its strengths. Product differentiation is very important to differentiate Amul from the competitors, as it can tackle down the competitor‟s product if Amul products are more outstanding and different from its competitors. Options available can be classified as product elimination and diversification strategy, value marketing strategy and also developing hygienic processing facilities. These are some of the main areas of focus under this section. 5.3 WO Strategies (Mini-Maxi) The strategies formulated to overcome the weakness through opportunities are increase of opportunity through new GATT treaty, develop new process to improve the quality and shelf life of milk and milk products, this can be achieved through pasteurization, homogenization and many other processes like producing UHT milk etc. finally to also increase awareness of scientific developments. 5.4 WT Strategies (Mini-Maxi) The strategies that have been formed to overcome the weakness and threats in Amul company and the dairy industry as a whole are to apply efficient and economical procurement of products. Secondly, to have control over the logistics and to maintain them efficiently. Lastly, create the right type of product positioning for the various product categories that Amul deals with. 6.0 Corporate and Operational Strategies 6.1 Corporate Strategy The strategic factor that the company satisfies is the strength of having a wide range of products. They must be able to continue to maintain many products varieties and build on them efficiently. Using R & D to overcome the problem of pasteurization as well as satisfying growing global demand is not an easy task and hence requires time and efficiency to meet the needs globally. Last but not least is overcoming the threat of competitors in the long run. Recent Strategic choice of Amul consist of moving consumers from lose milk to packaged milk and gradually move them up the value chain, strong supply chain design and improving the socio-economic condition of the consumer anchors the desire to enhance lifestyle. Placing a product in that part of the market where it will receive a favorable reception compared to competing products is the most recent strategy implemented by Amul. In case of Amul it has a positioning strategy and it is â€Å"The taste of India†. This had created value for everyone in value chain, be it customers or the suppliers/farmers. The USP for Amul is Quality with affordability, which appeals to most of the targeted markets. Amul positioned itself with India‟s first pro-biotic wellness ice cream and sugar free delights for diabetics. This was based on good strategies of positioning which helps increase awareness and also improve brand image. They expanded their products in terms of those that can be used even by those who are restricted from consumption due to medical reasons. Amul also priced their products such that it made competitor â€Å"Kwality Walls† rethink their marketing/pricing strategy. This type of product positioning has proved beneficial to Amul and so they must come up with many more of such ideas and products that can help them move forward. 6.2 Operational Strategy 6.2.1 Marketing Strategies GCMMF has become very popular because of its excellent marketing strategy. GCMMF marketing strategy is to understand the consumer needs, develop products that provide superior value at fewer prices. GCMMF has shown a tremendous commitment to the floodwater situations. GCMMF has never stopped the supply of milk and other milk products. And unlike other competitors, it has never taken wrong benefits in these kinds of situations. It has developed an excellent distribution channel to provide its products to the consumers. It has made its products available in each part of Gujarat & India. GCMMF has an excellent distribution. It is its distribution channel, which has made it so popular. GCMMF‟s products like milk and milk products are perishable. It becomes that much important for them to have a good distribution. Wholesaler r Retailer Consumer Fig 3: Distribution Chart The products change hands for three times before it reaches to the final consumer. First of all the products are stored at the Agents end who are mere facilitators in the network. Then the products are sold to wholesale dealers who then sell to retailers and then the product finally reaches the consumers. 6.2.2 Finance Strategies Financial management is that managerial activity which is concerned with the planning and controlling of the firm‟s financial resources. Finance is nothing to other but the money. Money is necessary input for economic activities. In the other wards â€Å"Finance is the common denominator for carrying out vast range of corporate objectives.† This is a co-operative unit, so the finance is raised from members by a way of share capital. In this share capital is limited. This unit has invested so many rupees in the structure of organization. Amul has a long-term finance project. 6.2.2.1 Financial Details Name of Bankers 1. The Kaira District Central Co-operative Bank Ltd. 2. State Bank of India 3. State Bank of Saurashtra 4. UTI Bank Ltd 5. Corporate Bank 6.2.3 Human Resource Strategy The success to any industrial unit depends upon their effective personnel department. Personnel department is basically commercial with human resource of an enterprise and it also continues procurement, development, non-monetary comparison, integration and maintenance of the personnel purpose of contribution towards the accomplishment of the organization‟s major goal and objectives. Amul‟s recruitment and selection process is very systematic and comprehensive. All division head in inform about their manpower requirements. According to the requirement of the personnel division they get require employees by resources like postal services employment exchange education institution and advertisement. Amul Dairy receives lots of applications in response to their advertisement. These forms contain general information about the candidates. Then forms are to be checked 27 by authorized person and after scrutinizing eliminate the unqualified applications. Short listed Applicants are called for personal interview. Interview committee conducts this interview. When applicants are too many, then they conduct a written test. Those who pass this test are called for interview and are selected on the basis of smart selection process. 6.2.3.1 Sources of Recruitment ï‚ · ï‚ · ï‚ · ï‚ · ï‚ · ï‚ · ï‚ · ï‚ · ï‚ · By giving advertisement in news papers Labour Union Voluntary Organization Leasing Contract Private Employment Agency Government Employment Exchange School, Colleges, Universities and Professional Institutes Recommendation of present Employee Recruitment as Temporary Workers 7.0 Future Strategies ï‚ · Expanding the processing and packaging capacity to meet growing demands. In a bid to pump up volumes, ï‚ · Amul is also extending its distribution network to reach new markets. The core strategy is to further consolidate the operations in existing markets which includes Kolkata. ï‚ · Also, it is beefing up the marketing and advertising strategy to sustain its leadership. The company‟s long term strategy also includes foray into South India. ï‚ · To achieve and maintain competitive advantage, innovation in product design and delivery are increasingly essential. ï‚ · To innovate at each stage in value chain – production, procurement, processing, marketing and branding. ï‚ · Launching „Dairy Demonstration Project‟ which is a collective effort of the Union and Bank. The project envisages encouraging the farmers to use high yielding animals and modern aids to increase production. 8.0 References 1. Bowonder, B.; Prasad, Raghu; Kotla, Anup, International Journal of Services Technology & Management, 2005, ICT application in a dairy industry: the eexperience of Amul. 2. Dairy Industries International, Aug2007, Amul becomes top Indian co-operative. 3. Dr. Kurien., â€Å"Amul, The Kaira District Cooperative Milk Producers‟ Union Ltd. Anand, 50 Years of Milk & Health.† 4. Goldberg, Ray A., Knoop, Carin-Isabel, Sunder, Srinivas Ramdas, Harvard Business School Cases, Nov 1998, Amul and India’s National Dairy Development Board. 5. Bellur, Venkatakrishna V.; Singh, Saraswathi P.; Chaganti, Radharao; Chaganti, Rajeswararao. Long Range Planning, December b1990, The White Revolution — How Amul Brought Milk to India. 6. Manikutty, S., Asian Case Research Journal, Dec2002, Gujarat Co-operative Milk Marketing Federation Ltd. (GCMMF). 7. Wheelen, Thomas L. and Hunger, David J, Concepts in strategic management and business policy, 12th edition. 8. Scholes and Whitti ngton, Exploring Corporate Strategy, 7th edition. 8.1 Web References 1. www.amul.com/ 2. www.business.mapsofindia.com/sectors/manufacturing/amul.html 3. www.gcmmf.coop/ 4. www.nddb.org 9.0 Appendix 9.1 List of Products Marketed Bread Spreads ï‚ · ï‚ · ï‚ · Amul Butter Amul Lite Low Fat Breadspread Amul Cooking Butter Cheese Range Amul Pasteurized Processed Cheddar Cheese Amul Processed Cheese Spread Amul Pizza (Mozarella) Cheese Amul Shredded Pizza Cheese Amul Emmental Cheese Amul Gouda Cheese Amul Malai Paneer (cottage cheese), Frozen, Refrigerated and Tinned Utterly Delicious Pizza Mithaee Range (Ethnic Sweets) ï‚ · ï‚ · ï‚ · ï‚ · ï‚ · ï‚ · Amul Shrikhand (Mango, Saffron, Almond Pistachio, Cardamom) Amul Amrakhand Amul Mithaee Gulabjamuns Amul Mithaee Gulabjamun Mix Amul Mithaee Kulfi Mix Avsar Ladoos UHT Milk Range Amul Shakti 3% fat Milk Amul Taaza 1.5% fat Milk Amul Gold 4.5% fat Milk Amul Lite Slim-n-Trim Milk 0% fat milk Amul Shakti Toned Milk Amul Fresh Cream 31 Amul Snowcap Softy Mix Pure Ghee Amul Pure Ghee Sagar Pure Ghee Amul Cow Ghee Amul Infant Milk Formula 1 (0-6 months) Amul Infant Milk Formula 2 (6 months above) Amulspray Infant Milk Food Milk Powders ï‚ · ï‚ · ï‚ · ï‚ · Amul Full Cream Milk Powder Amulya Dairy Whitener Sagar Skimmed Milk Powder Sagar Tea and Coffee Whitener Sweetened Condensed Milk Amul Mithaimate Sweetened Condensed Milk Fresh Milk Amul Taaza Toned Milk 3% fat Amul Gold Full Cream Milk 6% fat Amul Shakti Standardized Milk 4.5% fat Amul Slim & Trim Double Toned Milk 1.5% fat Amul Saathi Skimmed Milk 0% fat Amul Cow Milk Yogi Sweetened Flavored Dahi (Dessert) Amul Masti Dahi (fresh curd) Amul Butter Milk Royal Treat Range (Rajbhog, Cappuchino, Chocochips, Butterscotch, Tutti Frutti) Nut-o-Mania Range (Kaju Drakshi, Kesar Pista, Roasted Almond, Kesar Carnival, Badshahi Badam Kulfi, Shista Pista Kulfi) Utsav Range (Anjir, Roasted Almond) Simply Delicious Range (Vanilla, Strawberry, Pineapple, Rose, Chocolate) Nature’s Treat (Alphanso Mango, Fresh Litchi, Anjir, Fresh Strawberry, Black Currant) Sundae Range (Mango, Black Currant, Chocolate, Strawberry) Millennium Ice cream (Cheese with Almonds, Dates with Honey) Milk Bars (Chocobar, Mango Dolly, Raspberry Dolly, Shahi Badam Kulfi, Shahi Pista Kulfi, Mawa Malai Kulfi, Green Pista Kulfi) Cool Candies (Orange, Mango) Cassatta Tricone Cones (Butterscotch, Chocolate) Megabite Almond Cone Frostik – 3 layer chocolate Bar Fundoo Range – exclusively for kids SlimScoop Fat Free Frozen Dessert (Vanilla, Banana, Mango, Pineapple) Health Isabcool Chocolate & Confectionery Amul Milk Chocolate Amul Fruit & Nut Chocolate Brown Beverage Nutramul Malted Milk Food Milk Drink Amul Kool Flavoured Milk Health Beverage Amul Shakti White Milk Food Ready to Serve Soups Masti Tomato Soup Masti Hot & Sour Soup Recently launched Amul Ganthiya